Media release 16 July 2012
The National Boycott and Rally in support of local food
producers
From the 20 of July 2012 thousands of
Australians will stand together and boycott “Coles and Woolworths” on the 21,
Awareness rallies will be held all over the country, to demand not only a fair
go for our farmers and growers but just as importantly honest labelling to
empower the people’s ability to also support “Australian made” across the
board.
The duopoly of Coles/Woolies has become so powerful with
some 80% of the grocery market, their thirst to increase their share is having
an adverse affect on our struggling producers and in fact the price of our weekly
shopping bills, says Mark Aldridge the Idea man.
This action is not about me, and to be honest it is not
about trying to undermine big business, it is about securing our fresh food
future, jobs for our children and to demand the accountability that should
accompany any Australian business that has such a huge slice of the pie.
“100 billion dollars in profits removes any excuse they may
think they have to undermine and ride rough shot over hard working local
farmers and producers”, says Mark
While our families on the land struggle to make ends meet on
a meagre 5 cents in every dollar that is spent over the counter of these huge
grocery outlets, it is simply un-Australian that they would dare demand these
hard working families fund a pricing war between them, out of their inadequate
5 cents.
Making matters even worse, is the fact that dirty tactics
have become part and parcel in any negotiations between producer and these
grocery giants, which has resulted in the closure of so many farms and growers
already.
Demanding a fair go to secure the future of fresh produce
and the ability for consumers to make an informed choice at the checkout,
should be supported by any Australian business, begging the big question, why
isn’t it?
Social networks are abuzz with the boycott, with tens of
thousands invited in a few days to support the cause, let alone the thousands
of shares on line, and the hundreds using their own money to produce flyers and
posters.
“It is a great feeling knowing that so many are willing to
stand up for a fair go, and regardless of the short term outcome, the tides
have definitely turned in favour of the protection of Australian produce”, Mark
concluded
FEEL FREE TO COPY THE ABOVE FLYER (right click on it and safe to your hard drive for copying and sharing)
Mark Aldridge